Samsung Semiconductor

It's not magic. It's software.

I helped to lead the UX efforts for Samsung's rebrand and redesign of its semiconductor site.

CHALLENGE
Reimagine and rebrand the web experience for Samsung's most profitable, Semiconductor. They build the means for us to build the impossible!

SOLUTION
Turning a B2B to feel more like a B2C experience and develop a design system that would be adaptable, expandable, and flexible as the need grows and evolves.

RESULT
Implementing best in class UX and design practices to turn speed into profit.