NI.COM

Revealing the human side of precision technology

For more than 40 years, NI has developed automated test and automated measurement systems that help engineers solve the world’s toughest challenges. Chances are if it flies, computes, powers, drives, communicates, NI played a part in building it.

SOLUTION
We rejected one-size-fits-all marketing. NI's vast offerings demand nuanced journeys, tailored to specific needs and brand awareness. Using data and tech, we mapped these journeys, guiding customers from problem to solution, showcasing NI's value at every step.

RESULT
Since the NI.com relaunch in 2020, they have seen a 45% increase in online sales, a 21% increase in self-service cases, and 166% increase in high-value leads.