Samsung 837X

Create your own world.
‍
For CES 2022, we launched the biggest branded metaverse experience in the history of Decentraland, activating the brand's pillars through interactive games, NFT rewards, and unexpected worlds of adventure.

CHALLENGE
How do you ensure that a leading electronics brand makes a major splash at the most influential tech event in the world?

SOLUTION
We concepted, created, and curated a space that transcends physical limitations and throw one hell of a party.

RESULT
Scoring the largest brand takeover in Decentraland to date (done in 6 weeks btw!), this CES marked a bold milestone for Samsung. In just 24 hours, 19,000+ people experienced Samsung 837X and 54,000 NFTs were claimed, garnering 16,000 social media mentions. Within a week, the event earned more than a billion organic impressions. A whopping 98 percent of the buzz was positive!